Affiliates

Join our affiliate program to partner with a Canada-focused gaming brand and expand your audience through professional, performance-driven collaboration. Designed for publishers, streamers, and marketing partners, our programme supports scalable referral strategies and clear communication. Throughout the partnership we prioritise transparency, timely reporting, and ongoing optimisation so affiliates can grow sustainable revenue streams while maintaining compliance with applicable Canadian regulations and best practices. Commitment to partnership and operational reliability underpins every aspect of our programme, and we work closely with partners to align incentives, creative assets, and measurement approaches for mutual long-term success.

Purpose of the affiliate program

The programme exists to create measurable, mutually beneficial relationships with digital publishers and content creators. By focusing on acquisition quality and retention-friendly referrals, our aim is to build a network that drives consistent, compliant traffic while protecting player safety and adhering to regulatory expectations in Canada. Collaboration emphasises predictable outcomes rather than one-off campaigns.

Partnership benefits

Affiliates receive a structured support model that includes account management, regular performance reviews, and access to partnership-only opportunities. Our approach rewards longevity and quality, offering tools that help partners scale outreach and improve conversion efficiency. Close communication and flexible campaign options enable partners to test creative approaches and expand into new audience segments.

Commission structure

Compensation is based on transparent revenue-sharing principles and performance metrics rather than opaque incentives. Multiple earning models are available to suit different partner types, with terms agreed in advance and reviewed periodically to reflect shifting market conditions and campaign performance. Flexibility is key, and contractual clarity ensures partners understand how earnings are calculated and paid.

Tracking and reporting transparency

Robust tracking and real-time reporting form the backbone of our affiliate operations. Partners have access to a secure dashboard that displays clicks, conversions, validated commissions, and historical performance data. Discrepancies are handled through a documented dispute resolution process, and our team provides regular reconciliations to maintain trust and accuracy.

Marketing support and tools

A curated asset library and campaign toolkit are available to partners, including compliant creatives, deep links, and campaign tracking tokens. Technical integration support is provided for tag setup and tracking verification, while periodic creative refreshes and co-branded opportunities help sustain engagement. Promotional guidance focuses on compliant messaging tailored to Canadian audiences.

Long-term cooperation and partner relationships

Long-term growth is encouraged through periodic business reviews, performance-based enhancements, and strategic planning sessions. Partners demonstrating consistent quality may receive bespoke offers and priority access to limited promotions. Relationship management emphasises fairness, predictable timelines for payments and reporting, and a collaborative approach to resolving issues or scaling successful initiatives.